UPG Blog

Protecting Our Feathered Friends

United Plate Glass | April 21, 2026 | Blog, UPG News & Announcements
small orange bird on a branch

United Plate Glass (UPG) is proud to announce that we are now a dealer and applicator for Feather Friendly® Bird Collision Deterrent Technologies Inc., a globally recognized leader in bird-glass collision mitigation. Feather Friendly’s solutions are scientifically tested and approved, used in more than 48 countries, and designed to help protect birds through proven, conservation-focused technology.

Research shows that up to 1 billion birds die each year in the US alone due to collisions with glass. Through this partnership, UPG will be able to offer solutions for both commercial and residential glass applications while helping address a major conservation issue.

Why Feather Friendly?

  • Tested and approved by the American Bird Conservancy, Dr. Daniel Klem Jr., FLAP Canada, and many other organizations and partners.
  • Developed in accordance with established bird-safe design guidelines, with solutions suited to both retrofit and new construction projects.
  • Independent studies and real-world project applications have shown collision reductions of 95% and more with Feather Friendly visual markers.

UPG is also proud to offer Bird Divert™ Clear UV as part of the Feather Friendly product lineup.

Bird Divert™ Clear UV uses proprietary UV technology that has been tested and approved by the American Bird Conservancy. Bird Divert™ markers are optically transparent to the human eye but are visible to most birds. Subtle yet highly effective, they are proven to reduce bird-glass collisions by at least 75%, and blend seamlessly with your building’s design without affecting views.

“We’re honored to team up with Feather Friendly and offer these products to our customers,” said Nate Lawrence, President of UPG. “The statistics around bird collisions with glass are staggering, and we look forward to doing our part as part of the solution.”

logo of feather friendly and bird divert

If you have any questions about these products, reach out to the UPG team. Email sales@upgpa.com or call 570-286-6791.

Learn more about Feather Friendly.